Augmented reality is the second step into an alternate dimension. It allows the user to come closer to the immaterial object, letting him interact with it, even though it may not actually be present. With devices (mobile phones, tablets, glasses...) using the AR app, one can experience your product remotely, as if they were really in front of it, from their desk or even from the street. Thanks to the user interface, they are able to interact or play with it in real-world through their screen. Switch on/off visible items, change colors or sizes of 3D elements, move them to different locations...

The AR House project aims to illustrate the possibilities augmented reality can offer in terms of showcasing remote locations. An app of that kind can help real estate companies exhibit their rentals without the need of going on site. It can simulate the space and furniture so that the potential client doesn’t have to actually be there